Understand What AI Actually Is (and Isn't)
AI isn't magic, and it isn't a threat. Mary demystifies the technology in plain language and shows you exactly how it applies to your travel business — from writing emails to building itineraries to handling objections.
Master the Art of the Prompt
Better prompts = better results. Learn the 5-part prompt structure that tells AI your role, your context, your client, your constraints, and your format — so the output actually sounds like you.
Turn AI Into Your Best Sales Assistant
The real money isn't in marketing — it's in sales conversations. Discover how to use AI to handle objections, respond to "it's too expensive," and keep deals moving forward without ever sounding pushy.
About the Course
Are you using AI but still getting generic, copy-paste content that sounds nothing like you? In this course, Mary Yohannan, CTIE/CTA, breaks down how AI really works — and how to make it work for your travel business specifically. You'll learn the difference between AI that generates, analyzes, and automates, and which platforms are actually worth your time. Mary walks through real-world examples: building detailed itineraries in seconds, writing client emails that match your brand voice, and crafting confident, on-brand responses to the objections that cost agents the most business. The bottom line: AI is not here to replace you. Your voice, your expertise, and your relationships are why clients book with you instead of going online. This course teaches you how to use AI to amplify all of that — not erase it.
Meet Mary
Mary Yohannan is a respected leader in the travel industry with over 17 years of experience as the owner of an award-winning boutique travel agency specializing in European vacations. Known for her passion for growth, education, and empowering others, Mary believes that learning never stops—and that success is built through collaboration, curiosity, and a willingness to ask for help. Beyond crafting unforgettable travel experiences, Mary has built a reputation for helping travel professionals elevate their brands, sharpen their messaging, and position themselves as trusted experts within their niches. Her expertise lies in creating compelling bios, magnetic marketing narratives, and strategic profiles that attract ideal clients and increase visibility across digital platforms. As a continual student of business, marketing, and leadership, Mary is deeply committed to sharing knowledge that helps others grow their confidence, refine their unique value, and build thriving travel businesses. She has guided countless travel advisors in transforming ordinary profiles into powerful marketing assets that drive engagement, strengthen credibility, and increase sales. Mary’s leadership style is rooted in the belief that we rise faster when we learn from one another. Whether mentoring advisors, teaching industry strategies, or helping others uncover their authentic voice, her mission is simple: empower people to lead boldly, market intentionally, and never stop learning.
Mind the Gaps: Coaching Your Advisors to Thrive Across Every Area of the Brain
AI is already changing how travel gets sold. Make sure you're ahead of it.
$250.00